Digital marketing is really important for our business. Our app, our website, and all other web-applications are useless until they are promoted in the digital world.
How to promote our application over the internet so that more and more people visit our website or use our application?
There are different tactics Like Social Media Marketing, Pay Per Click, Search Engine Optimization etc. and Banner Ad is one of them.
Here I am going to discuss Banners Ads and how to use them effectively to get traffic and promote your business? And, If you find it interesting and helpful for your business then do contact us- Binary Data Pvt. Ltd.Halifax, Canada. we can design perfect ad banners for you.
What are Banner Ads? How to make them effective for your business promotion?
Let’s start with its definition
A web banner is a form of online advertisement embedded on a web page whose main motive does drive the valuable traffic to your website by providing a link of your website on the Banner Ad. These Ads are usually comprised of an image with effective content or a multimedia object. Thus, these ads can be static or animated, the way you want it to be.
Banner ads are simple but can play an effective role in the internet marketing world.
Glimpse Of History
You might be interested to know about the first banner ad ever created.
It was launched on October 27, 1994, on Wired magazine. This was the simplest banner Ad with content “ Have you ever clicked your mouse right here? You will”, your one click and you will move to the AT&T campaign. Have a look at the first banner ad in digital marketing History.
After reading this, you might wonder that in this present world what are the tactics that can be used to beat your competitor. What are the strategies that should be used to make your web banner more attractive than others so that people love to click on it?
Strategies To Make Banner Ads Effective
What are the questions in your mind for your banner ads? Here you will get the answer of all.
Which colors to use so that it looks appealing instead of annoying? Where to place this rectangularly shaped banners on a web page so that people can clearly see them and want to click on them?
Here are some points to be considered while creating a banner ad;
- Your Ad must comprise of the following components and structure all these elements in your ad properly so that these all look visually appealing
- Company’s Name and Logo
- Value Proposition
- Good Visual Representation through Image
- CTA (Call To Action) button
- Also, use the standard size for banners, It is crucial to select the best size that can fit for your ad campaign.
- Square – 250 x 250
- Small Square – 200 x 200
- Banner – 468 x 60
- Leaderboard – 728 x 90
- Inline Rectangle – 300 x 250
- Large Rectangle – 336 x 280
- Skyscraper – 120 x 600
- Wide Skyscraper – 160 x 600
- Half-Page Ad – 300 x 600
- Large Leaderboard – 970 x 90
- Choose the best colors for your banners that can wake up specific reactions, actions, and conversions in the banner ads you create. Different color speaks a different language. So choose one as per your message.
How Do Your Banners Work?
Your Banners Ad Will do the following things for your business:
Drive The Traffic
If people find your ad attractive then they will surely click on it and visit your website. This way you will get the valuable visitors. And through this method, the ad is paid in many ways (CTRs, impressions, time spent on the web page etc.)
Increase Sale Rate
By placing the right content and right information on your ads you can improve the sale rate and a number of conversions.
Have you ever heard about Airbnb’ success? Do you know the secret behind this?
You may surprise by knowing that this is all due to banner ads.
Grab Customers Attention
Marketers may know how difficult is to get the attention of people. Banner ads have the potential to attract visitors.
All you need to be creative and design unique and alluring banners. Mention your offers in the ad. Trust me, this works. And, you should try it at least once.
Banners Ads are a powerful tool for your business. Invest in it and get a high rate of returns. Place your ads at the right platform and drive the optimum results.